Oakley sunglasses are worn by sports professionals and enthusiasts all around the world. Regardless of the sport Oakley have a strong influence in the sportswear world and have a number of sponsorship deals with elite athletes. Oakley is relatively a young company but in their short history they have managed to surpass Ray Ban sunglasses and were eventually sold to Luxottica, the same company that owned Ray Ban.
Oakley has always produced a range of products that combine sporting style with practicality. Many sporting professionals wear the brand's products for this reason alone. The first product the brand ever made featured a patented material that produced a high quality build when compared to the competitors at the time. Oakley now has well over 600 patents for design and materials.
The innovation of Oakley has often allowed them to surpass the competition and capture a wide section of the market during a product launch. Many of the brand's products were so innovative at the time that they created a whole new market and the competition had to chase and imitate their products. This allowed them to become one of the largest sportswear brands in the world.
The brand was marketed very quickly and aggressively by sponsoring a number of sporting events as well as popular elite athletes. The company's ability to sign up popular athletes very quickly has allowed them to expand into new markets, growing beyond the extreme sports arena. The most notable sponsorship deal Oakley created was with Lance Armstrong and lasts a lifetime.
The founder of Oakley started the company in his garage with just a three hundred dollar investment but has built a company that provides products and clothing to a wide range of sports. From their humble beginnings the company has been able to grow a large customer base and sales figures, outselling the competition in every market.
Find out more about Oakley Sunglasses and one of their biggest competitors: Oliver Peoples Sunglasses.
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